| To help your website and business flourish, pick a domain name that:
- is easy for Web users to remember and find
- suggests the nature of your product or service
- serves as a strong trademark so competitors won't be able to use a business name or domain name similar to it,
- and is free of legal conflicts with trademarks belonging to other businesses.
When choosing a new domain name for your site, you may want to consider the following:
1. Country-specific or international: If your business is only active in a single country, it may be adequate to use a country-specific extension such as .us, .co.uk, or .ca. If you’d like to appeal to a global audience, it is best to choose a generic extension such as .com, .biz, or .info.
2. Importance of Keywords: If search engines are a major source of traffic to your site, make sure that your domain includes one or more of your principal keywords—this can help you get a good ranking on these terms.
3. Commercial or informational: If you intend to sell products on your site, it is important to convey a professional image. Usually, this means a short, brandable .com domain name without hyphens or numbers. If your site is informational only, consider a .info or .org extension.
Domain Name Extensions
Domain names are typically categorised by their extension, which is their identifying code. The three most popular types of Top Level Domains (TLDs), which are domains that are not associated with a country, are:
- .COM: Short for .commercial. Domain names with the .com extension are by far the most popular, and can be purchased by any individual or business.
- .NET: Short for .network, this domain extension was originally designed to be used by technical Web sites. However, domains using this extension can be registered by anyone.
- .ORG: Short for .organization. Originally designated for non-profit firms and any other organizations that did not fit under the .com or .net extension, any individual or business may now register a .org domain name.
Country Level Domain Name Extensions
Domain names can also be assigned using country extensions. Each country has its own domain extension; The UK has for example co.uk: Canada is .ca, while Japan has been assigned .jp. Most countries have specific rules surrounding exactly who can register domains using their extension and for what purpose; it’s therefore important to look before you jump in.
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